[thiefcrazy98]

Hi! I was wondering how influencers in the gaming industry affect the US economy, especially in the context of streaming. For example, streamers like Ninja or Pokimane not only earn money from advertising, but also become real media brands. I wonder how much they change the economic picture, influencing the development of the industry and related sectors, such as technology or even advertising. I heard that thanks to these streamers, the industry has earned billions of dollars, but is this really true? Especially in terms of economic activity, which is influenced by Twitch or YouTube. The question is generally how big companies already perceive such people as real players in the market, and not just entertainers.

[EvanDuke]

You raised a great question, and indeed, the influence of gaming influencers on the US economy has grown significantly. Let's take a closer look. According to https://gamepcfull.com/gaming-influencer...g-economy/, streamers like Ninja, Pokimane, and PewDiePie are not just entertaining people, but are also playing a central role in creating new economic models. Thanks to their audience and connections with major brands, the video game and streaming industry has grown not only as an entertainment service, but also as an economic sector. Platforms like Twitch and YouTube have become the main drivers of the new content economy. These platforms not only offer game streams, but also an entire ecosystem, including subscriptions, donations, sponsorships, and advertising. According to the data, Twitch's advertising revenue was about $2 billion in 2022, and YouTube Gaming has also shown impressive numbers. And that’s just in terms of revenue from streamer-generated content. Additionally, one of the most notable effects of streaming is its impact on direct game sales. For example, games like Fortnite have seen their numbers increase significantly thanks to streamer-driven advertising. This is another way influencers directly impact the economy. But their influence isn’t limited to gaming. Streamers become brands in their own right, which brings in additional revenue through merchandise sales, advertising, sponsorships, and even investments. Their popularity creates new business opportunities for large companies that sign influencers to promote their products through streamed content.

[tbes50203]

Yes, I agree that streamers have a strong impact on the economy. An important point to note is that thanks to opinion leaders, a new format of interaction with the audience is emerging. This is not just advertising, but a whole process of integrating brands into content. Such changes help create a new economy at the intersection of technology, entertainment and marketing. This is, of course, an exciting prospect that is just beginning to develop, and I think that in the future we will see even more examples when streamers become not only media personalities, but also full-fledged economic players.